The Role of Graphic Design in Your Business

As a graphic design company in Kolkata which provides web development and web designing services, many of our businesses come with the question: Why will I need graphic designing services for my business?

In the course of our work, we have realised, how easily the work of graphic designers is undermined. Most businesses feel that web developers and web designers can handle all of it and a graphic designer is only an added expense. 

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So Let Us Look at Ways in Which Graphic Designers Add Value to Your Business:

1. They Help Web Designers and Logo Designers Create More Catchy Designs

Most of the best graphic design company in Kolkata would agree that good logos and attractive websites usually have creative website and graphic designers working together. Logos can include subtle graphic elements which add to the appeal of the logo and make it more impact. Good graphics also improve the credibility of the business among its customers, partners, suppliers and vendors.

2. They Support Marketing Strategies

Lots of marketing strategies require the business to publish spin-offs of the main logo or theme. While amateurs may think that they can get the job done, professional graphic designers will complete the task with higher finesse and more skillfulness.

3. They Help You Stand Out from Your Competitors

Graphic designers add that extra touch to the graphics which help your logo or website or advertisement get more eyeballs. At a time when marketing is getting very competitive, it is important that you provide something attractive to your users. The absence of good graphics could only increase the chances of your business’ identity getting lost in a sea of competition.

Graphic designing is all about the subtleties of the work. A proficient graphic designer provides extremely gratifying results and helps you improve the impact of your brand’s identity.

Are You Thinking to Re Brand Your Company?

Change brings in a disruptive energy which when harnessed right can propel companies to successfulness and higher profitability. Re branding is a big decision. But does that mean that it is a wrong decision? Many companies fear change because of the inherent risks it carries. But stagnating too long doesn’t reap many profits either. Your corporate identity design may require a makeover but are you too unsure of the results which keep you from redesigning it? Adidas did it, Armani recently redesigned their logo and even Starbucks chose a new corporate identity design on its 40^th Anniversary.

Success usually lies with companies that are willing to adapt to changing audiences, competitors and environment. But that does not mean that rebranding is the only answer to success. 

Here Are a Few Reasons Why You Should Consider a New Corporate Identity:

1.      Expansion - If your company is growing and you will soon be expanding to new geographical areas where the meaning of your identity has to connect with its people. Your brand may be more locally oriented at this time. So growth may require an effort to re brand.

2.      Evolving Personality – Your company may have changed in its perspectives and your current corporate identity may require a change as well to reflect the same ideologies.

3.      It is Dated – Is your corporate identity so dated that it may not appeal to your audience any longer? You should definitely re brand to get back your audience and also attract new customers.

Many businesses take up new challenges, grow in various areas and expand without putting enough thought to how the corporate identity has isolated from the business. Your customers will be able to connect to you only when your brand reflects the personality and values of the business. Find a corporate identity package for your brand now if you feel that it really requires a corporate identity overhaul. 

Top Essential UI UX Design Tips

If you wish to design an elegant, easy to use, and human-centered user interfaces for your audience, then you can take professional help from Colorgraphicz –the most reliable UI UX design agency India. The Internet today is shifting towards the interface design which tends to focus on the functionality of the user interfaces for creating an excellent user experience. As such, there is a high need for taking expert help from a professional UX design agency to create the desired results.

UI and UX Design

Here Are Some Additional Tips:

·   Know Your Users: For creating a completely unified experience for your users, it is imperative to know them inside out. With this, you would need to gather all relevant information about your target audience with respect to their demography, age, tastes, preferences, and so more to enhance their overall experience. You must also analyze their goal of online visit such that you can utilize the same to your advantage.

·    Define The Usage of Your Interface: Before designing the desired interface, you must define how the users should use the same. The people using online services can use the interface in two ways: the first way is directly by interacting with some product or element and indirectly by interacting with some element external to the given product. Therefore, the effectiveness of the UI/UX design would depend greatly on the usage of the interface.

·  Set Expectations: Several online user interactions tend to have certain consequences. And with consequences, there comes a certain level of anxiety. Therefore, you must let your users have some level of expectation with respect to the consequences that they might experience upon doing some action on your site. This trick will keep up their interest in accessing and using your site. Avail high-end UX design services and enhance the overall user experience!

Great Tips to Get the Perfect Email Newsletter Design

Several businesses rely on the email newsletters to attract more customers and to develop a long-lasting relationship with the customers. This calls for the execution of a well-planned email newsletter design to entice the targeted audience. Most of the emails get deleted automatically. However, if you do not wish your emails to have the same fate, then you can have your email newsletter design perfectly laid out.

Email-Newsletter-Design

Here are Some Pro Tips to Achieve The Same:

• ·         Make a Well-Defined Header: There is no denying the fact that your newsletter would need a proper header. It would sit at the top of your email newsletter and would contain a title and the company name along with the logo. You can create a header once and then re-use the same for every email newsletter.

• ·         Use Subheadings: In addition to a header, subheadings are also vital in a email newsletter. This tends to differentiate the content of your email newsletter into proper sections. This makes it easy to read for the users such that they are able to get the main theme of the mail.

• ·         Stick to Standard Fonts: Your email newsletter should be simple and should be built using the standard design pattern and fonts. The main priority of your mail should be offering perfect legibility. Too many fonts would give a clumsy & disorganized look. Therefore, it is imperative to maintain the same font usage throughout the email newsletter.

• ·         Use Small Pictures: A perfect balance of texts and images would lend the best design to your email newsletter. The use of small images in coordination with texts would reflect a great presentation to your mails.

Email newsletter could be vital for your online success. Achieve the best email newsletter design to attract the targeted customers to your site.