Are You Thinking to Re Brand Your Company?

Change brings in a disruptive energy which when harnessed right can propel companies to successfulness and higher profitability. Re branding is a big decision. But does that mean that it is a wrong decision? Many companies fear change because of the inherent risks it carries. But stagnating too long doesn’t reap many profits either. Your corporate identity design may require a makeover but are you too unsure of the results which keep you from redesigning it? Adidas did it, Armani recently redesigned their logo and even Starbucks chose a new corporate identity design on its 40^th Anniversary.

Success usually lies with companies that are willing to adapt to changing audiences, competitors and environment. But that does not mean that rebranding is the only answer to success. 

Here Are a Few Reasons Why You Should Consider a New Corporate Identity:

1.      Expansion - If your company is growing and you will soon be expanding to new geographical areas where the meaning of your identity has to connect with its people. Your brand may be more locally oriented at this time. So growth may require an effort to re brand.

2.      Evolving Personality – Your company may have changed in its perspectives and your current corporate identity may require a change as well to reflect the same ideologies.

3.      It is Dated – Is your corporate identity so dated that it may not appeal to your audience any longer? You should definitely re brand to get back your audience and also attract new customers.

Many businesses take up new challenges, grow in various areas and expand without putting enough thought to how the corporate identity has isolated from the business. Your customers will be able to connect to you only when your brand reflects the personality and values of the business. Find a corporate identity package for your brand now if you feel that it really requires a corporate identity overhaul.